I’m an entrepreneur who thrives on pushing the boundaries of what’s possible.

Over the years I’ve founded, grown, and sold several tech-centric companies - including Europe’s largest B2B marketing agency focused exclusively on technology brands. I’ve been fortunate enough to work with some of the world’s sharpest minds and to help shape businesses that went on to global success.

Today, I run 3LA, a consulting firm dedicated to solving everyday business problems with Generative AI. Our no-code platform, Sistor™, helps teams automate engagement and streamline processes with ease. Alongside this, I serve as AI Tsar at The Positive Change Group, advising many of the world’s leading companies on how to harness AI for better stakeholder engagement and impact.

I’m a self-taught technologist with a deep love of brand storytelling. My career has always been about quenching complexity, sharpening strategy, and crafting narratives that win hearts, minds, and markets.

Along the way, I’ve been recognised in TechCity Insider 100, Fresh Business Thinking Power 100, The Maserati 100, The Smith & Williamson Power 100, and GQ’s 100 Most Connected Men in Britain. I’m also a member of the Worshipful Company of Information Technologists and a Fellow of the RSA.