3LA 3LA

THE UK’S AI DREAMS MUST COMPUTE

The UK needs to boost its computational capacity to become a global AI leader. Right now it’s totally reliant on US-provided infrastructure and pressure is growing,for more exascale computing. We need to overcome the challenges in policy, funding, and expertise and insure against the risks to undersea cables and satellites, the scarcity of AI chips, and insufficient sustainable energy for data centers.

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MADE TO FAIL

MADE.com's failure highlights the risks of heavily funded yet unprofitable business models, common in an era of cheap capital. With external pressures like Brexit and COVID-19, many UK startups face similar challenges. Entrepreneurs must reassess their business models, focusing on profitability, scalability, and efficiency. The broader issue questions the sustainability of growth-driven capitalism, suggesting a shift towards socially responsible businesses might be necessary for long-term success.

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WHAT NEXT FOR BIG TECH?

With a nostalgic nod to the age of the milkman era, I’m grumpy about today's excessive consumption and intrusive advertising. The tech industry's revenue-driven approach sucks, generating a negative impact on user experience and societal values. Let’s unite around a more responsible, positive vision for technology's role in society.

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WHO'S ON MY SIDE?

Companies need to embrace the emotional foundation of brand loyalty and prioritise genuine customer service over the flagrant pursuit of profits. I advocate for integrity, transparency, and long-term customer relationships as the enduring keys to business growth.

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WHY CMOS ARE DISAPPOINTING?

CMOs face unrealistic expectations, blending strategic marketing, analytics, and content production, often setting them up for failure. Effective marketing requires a clear purpose and values, not just performance metrics. Businesses should focus on quality, enduring content and strategic advice, rather than overloading CMOs with diverse, unmanageable responsibilities.

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HAS MORE BECOME LESS?

Seth Godin claims "Content Marketing is the only marketing left," emphasizing its role in attracting and retaining audiences without explicit promotion. Content marketing differs from advertising by being discovered rather than intrusive, requiring authenticity to maintain customer trust. The shift towards user-generated content and influencer endorsements reflects a move away from traditional advertising, urging brands to focus on honesty, utility, and long-term engagement in their content strategies.

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